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See my other site: My Web Traffic Robot - Free Text Ad Exchange
Thursday, August 28, 2008
Increase Web Traffic
Thursday, May 22, 2008
E-zine Advertising
E-zine advertising is one of the most cost effective ways to drive massive amount of traffic to your website. E-zines are one of the things that the Internet has really made work - and with that, its easy to grab the traffic filtering through the e-zines in existence each and every day. E-zines are, basically, emailed newspapers or magazines - some only email the summaries and ads - others email out the whole newsletter, newspaper, magazine - ads and all. Either way, most E-zines are actually dual fold advertising machines - the email/E-zine itself, and the archive on the site that publishes it.
People have come to love E-zines. They publications come to them on their computers and are directly related to their lives and the things that they are interested in. This relation means that the advertisements are also related, and therefore, usually have a much higher response rate - which is about the most important thing to consider when advertising in e-zines.
E-zine publishers are trusted by their subscribers. And though this may not seem important, they’ve taken all of the hard work out of training their subscribers to actually click through their sites. This works well for you, as an advertiser because you know YOU will not have to retrain people to click through your ads - the E-zine reader’s predisposition to click anything in the E-zine is your friend
E-zine directories are usually your best place to start when planning a campaign using this traffic generation method. Its important to remember that you’ve got broad scope to generate traffic with e-zines and that E-zine readers will respond best to all manner of ads, from giveaways, to offers.
E-zine advertising allows you to reach thousands of people...and not just any people...but the people that your chosen e-zine serves, as a niche and in terms of effectiveness, as well as, efficiency, advertising in E-zines is the top contender for the number one spot in both. E-zines sent to an opt-in list will offer more in terms of advertising bucks than the same amount of impressions via most untargeted solo-ads or PPC clicks.
Most advertising venues available on the Internet are fiercely competitive.
For example: when you place PPC (Pay Per Click) advertisements on the search engines, you are competing with every other marketer in the universe who is selling the same or very similar items. You are competing with thousands of others for the same limited market share. Some of these competitors will have pockets that are a lot deeper than yours, too.
Advertising in E-zines is far less competitive than most other advertising methods.
E-zine advertising has the advantage of some staying power. E-zines are almost always archived and people frequently refer to past issues of E-zines when they are searching for information. As a matter of fact, archived E-zines are one of the most used research tools on the Internet. When you place an advertisement in an E-zine that is dedicated to a topic that directly relates to your product or service, you can think of it as advertising to future potential customers, as well, making it an even bigger advertising bargain.
Just like writing a solo ad, you have to write your advertisement - being as efficient as you can with the words. Don’t waste line space on words like ‘great, fantastic, wonderful, exciting, etc.’ Make every word of your limited words point people directly to your website and to your product.
Publishers of E-zines have permission to send email to their subscribers - which completely forgoes the problems that you’d get buying a list of unverified options of the same size. You’re not going to get busted for spam writing advertisements to a list that isn’t interested - and you’ll not ‘waste’ your money.
E-zine owners also run ‘solo-ads’ again, you’ll be able to use e-zines to run solo ads in some cases, and reach the subscribers without the ‘noise’ ratio of the E-zine itself - which in turn means that its more expensive to do, but is often more cost effective.
Solo ads
Solo ads are emails that are sent to a list or lists by a company or group of people. They can be mailings to an E-zine list, outwith the E-zine or newsletter itself, or simply a collection of ads that are emailed to the subscribers.
Solo ads are basically articles or long form ads - or even short sales letters that you produce to sell your product.
One of the advantages of solo ads is that if you are in front of people, and have a headline and first couple of paragraphs that interest them, they should increase your click-throughs. This holds true of emailing your own list.
Most solo ads are presented 'one a day' at most - they aren't part of the regular emailing, and should be viewed as a 'stand-alone' mailing, just like you'd send your own list.
Forum Marketing - Part 2
Go to your favorite search engine and in the search box type in your key words followed by the word ‘forums’. Hit search. You will be amazed at how many hits you get for your niche. And each of those forums could be a high traffic goldmine for any readers you’re hoping to attract. And each forum is your chance to impress, find ideas AND, best of all, generate traffic to your site.
Finding forums to frequent
Forums that have high traffic are great places to hang out, and work with people, and discuss the niche you're in. Typing 'forum'+'your niche or primary keyword' into a search engine will of course give you the best results, but you might also want to hang out on any forums you already have access to, and ask people where they like to hang out.
Traffic generation for forums
Forum traffic generation is simply a case of posting and interacting on forums. If you can do that, and do it well, you will see a marked increase in traffic.
But you’ve got to pay attention to the sites rules - if they have any, stick to them, like glue. Be aware of any rules about siglines, and information on how to post, where to post and when to post. You’ll find that, in the long run, you’ll make more friends, readers, and interested other parties that way.
Discussions, siglines, and trolling
Discussions, when they get going on forums are great - unlike blogs, the ONLY reasons for forums is interaction. Most forum programs are not Google friendly, and not only that, anyone with posting priviledges can start a conversation. Posting articles on forums is a good way to open discussions, but might not always be appreciated - people go to forums, after all, to discuss, not share opinions.
And you might find on that note, that people disagree with you - or that you might disagree with them. Its perfectly fine to disagree with people - as long as you’re respectful
Whether they are or not.
There’s another type of forum poster. They are called ‘trolls’ and make most people miserable when they encounter them. They are argumentative, and in many ways, more destructive than spammers - as they don’t care that people are actually civil to one another - instead, all they care about is causing a fuss.
So, as long as you’re not a troll, people will read your answers with interest.
The dos and don’ts of posting to a forum for advertising.
There are several dos and don'ts when posting to forums, and if you follow them, you'll find that you'll make friends, influence people, and of course, generate tonnes of traffic, all at once.
- Do use a sigline – always use a sigline within the remit of the forums themselves. If you're allowed to use your sigline to promote, then do so. Make sure you're using relevant urls, and keep the information current.
- Write replies that aren't aggressive, but ARE challenging – a knack in writing information on forums, is to give people more information, and challenge them to understand and follow through on the information that you're providing, without causing reasonable people to argue. There IS a difference between reasonable forum occupants (99.99% of them) and trolls.
- Answer questions honestly, and without promotion that is unnecessary. If you've gotten to the point where you're transient questions constantly, its easy to slip into the habit of answering 'almost related questions' with the same information that you'd use to promote your expertise – which, in turn, can have you seen as a spammer.
- Don't give away the farm – unless you're sure that the information is freely available elsewhere, remember that you want people to visit your site – having said that, giving people a short 'teaser' answer and then telling them to come to your site might also gain you a reputation for being a bit of a miser. So you have to find a middle ground. You can't answer every question and still expect to get business.
- Write what you know, and back it up – if you can't back up anything that people are questioning you'll probably find that people challenge you, whether they have just cause or not (see trolls) so if you're providing information that needs documentation or backed up, make sure you CAN back it up.
- Don't waste your time – if a forum is dissolving into pointless spamming, arguing 'etc' – walk away. You can always check back at intervals and see if things are better later, but it is a waste of your time to promote on a forum that isn't cared for.
- Don't be a troll – trolling, or the act of specifically picking fights and arguments with others is something you should avoid, under any circumstances. If someone tries to harass you, or are looking to get a rise out of you on a forum, remember that its better to ignore and start a new thread than fire off with both barrels.
