E-zine Advertising

E-zine advertising is one of the most cost effective ways to drive massive amount of traffic to your website. E-zines are one of the things that the Internet has really made work - and with that, its easy to grab the traffic filtering through the e-zines in existence each and every day. E-zines are, basically, emailed newspapers or magazines - some only email the summaries and ads - others email out the whole newsletter, newspaper, magazine - ads and all. Either way, most E-zines are actually dual fold advertising machines - the email/E-zine itself, and the archive on the site that publishes it.

People have come to love E-zines. They publications come to them on their computers and are directly related to their lives and the things that they are interested in. This relation means that the advertisements are also related, and therefore, usually have a much higher response rate - which is about the most important thing to consider when advertising in e-zines.

E-zine publishers are trusted by their subscribers. And though this may not seem important, they’ve taken all of the hard work out of training their subscribers to actually click through their sites. This works well for you, as an advertiser because you know YOU will not have to retrain people to click through your ads - the E-zine reader’s predisposition to click anything in the E-zine is your friend

E-zine directories are usually your best place to start when planning a campaign using this traffic generation method. Its important to remember that you’ve got broad scope to generate traffic with e-zines and that E-zine readers will respond best to all manner of ads, from giveaways, to offers.

E-zine advertising allows you to reach thousands of people...and not just any people...but the people that your chosen e-zine serves, as a niche and in terms of effectiveness, as well as, efficiency, advertising in E-zines is the top contender for the number one spot in both. E-zines sent to an opt-in list will offer more in terms of advertising bucks than the same amount of impressions via most untargeted solo-ads or PPC clicks.

Most advertising venues available on the Internet are fiercely competitive.

For example: when you place PPC (Pay Per Click) advertisements on the search engines, you are competing with every other marketer in the universe who is selling the same or very similar items. You are competing with thousands of others for the same limited market share. Some of these competitors will have pockets that are a lot deeper than yours, too.

Advertising in E-zines is far less competitive than most other advertising methods.

E-zine advertising has the advantage of some staying power. E-zines are almost always archived and people frequently refer to past issues of E-zines when they are searching for information. As a matter of fact, archived E-zines are one of the most used research tools on the Internet. When you place an advertisement in an E-zine that is dedicated to a topic that directly relates to your product or service, you can think of it as advertising to future potential customers, as well, making it an even bigger advertising bargain.

Just like writing a solo ad, you have to write your advertisement - being as efficient as you can with the words. Don’t waste line space on words like ‘great, fantastic, wonderful, exciting, etc.’ Make every word of your limited words point people directly to your website and to your product.

Publishers of E-zines have permission to send email to their subscribers - which completely forgoes the problems that you’d get buying a list of unverified options of the same size. You’re not going to get busted for spam writing advertisements to a list that isn’t interested - and you’ll not ‘waste’ your money.

E-zine owners also run ‘solo-ads’ again, you’ll be able to use e-zines to run solo ads in some cases, and reach the subscribers without the ‘noise’ ratio of the E-zine itself - which in turn means that its more expensive to do, but is often more cost effective.
Solo ads

Solo ads are emails that are sent to a list or lists by a company or group of people. They can be mailings to an E-zine list, outwith the E-zine or newsletter itself, or simply a collection of ads that are emailed to the subscribers.

Solo ads are basically articles or long form ads - or even short sales letters that you produce to sell your product.

One of the advantages of solo ads is that if you are in front of people, and have a headline and first couple of paragraphs that interest them, they should increase your click-throughs. This holds true of emailing your own list.

Most solo ads are presented 'one a day' at most - they aren't part of the regular emailing, and should be viewed as a 'stand-alone' mailing, just like you'd send your own list.