Tuesday, May 20, 2008

StumbleUpon Traffic - Part 3


How Popular Is StumbleUpon?


StumbleUpon is growing at a rapid pace (currently over 3,000,000 members), and considering eBay and Google were in a bidding war to obtain the site, you might say it’s rather popular.

However, the potential for targeted, organic and steady traffic with StumbleUpon is quite under-estimated, especially by newer bloggers who aren’t aware of just how feasible social networks like StumbleUpon really is.

Don’t make the same mistake. An ad campaign doesn’t have to have loads of activity to become a popular choice by Stumblers. All you need are a handful of “Thumbs Up” to reach hundreds of visitors.

The key is to focus on designing your website so that it attracts your Stumbler visitors within the first few seconds of their landing on your page. Sometimes, that’s all the time you have to make an impression and encourage them to vote for you, or to return to your site.

Here are some tips that will help you capture their attention:

Tip 1: Clearly Define Your Blogs Subject Matter

You need to be clear about the subject matter of your blog. If your blog looks cluttered, or has too many categories, it could confuse the visitor and end up costing you a vote. Be exceptionally clear about what your blog is about. If your visitor can see exactly what your blog is about within the first few minutes of visiting, they are more likely to stay and look around, not to mention return to your site.

Tip 2: Eye Candy

Every aspect of your blog is important, especially the header. That is one of the first things your visitors see. Make sure it is crisp and attractive. If you are unable to create a customized header yourself, hire a graphic designer to do it for you – it’s THAT important.

This also goes with your blog’s theme template. You want one that actually represents the subject of your blog but is also attractive and professional. Don’t use the theme that comes by default with your blog, take the time to scout out an alternative replacement so that your blog appears to be unique.

Tip 3: Content Is King

Don’t start advertising your blog until you have enough content to justify a visit. You want your visitor to spend as much time on your site as possible, so be sure to include at least a few categories and at least two weeks worth of content, to start.

Tip 4: Pretend You Have A Captive Audience

Be sure to put your best effort into your blog. Even while you might feel as though you are talking to yourself when you first create your blog (and most likely you are), remember that every article, every bit of content that you publish must be interesting to those in your niche.

Do not skip this by plugging in saturated PLR articles that you purchased somewhere. Take the time to write your own stuff, people WILL notice the difference.

If you follow these tips you WILL increase your chances of having a successful advertising campaign with StumbleUpon. Taking the time to create the best blog possible will indicate to your Stumbler-Visitors that your blog is a useful resource that is both informative and unique. If they feel they can get the same information elsewhere, why would they stay at your site?

Tip 5: Copy From Those That “Do”

Check out what types of headlines the most popular sites in your niche market are using and simply design your headline to use a similar style.

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