Tuesday, May 20, 2008

StumbleUpon Traffic - Part 7


What To Avoid


Some bloggers believe that sending Stumblers to the very front page of their blog is the best choice, when advertising with StumbleUpon. I would suggest that instead; create a landing page specifically for each campaign. If Stumblers have to seek out solid content, they’ll be gone before you know it, assuming it’s a paid advertisement or sales pitch.

Solution:

Choose a thread or page that carefully relates to your specific group of visitors (using categories and demographics), and choose a post that you feel is absolutely compelling. Make it spicy, entertaining, controversial, whatever you have to do to make that page stick and become ‘viral’.

Also remember to add your sites to StumbleUpon by creating an ‘alias’ account and Stumbling onto your own pages, after first checking to see if they have already been Stumbled.

You can check by visiting:

http://reviews.stumbleupon.com/



No Ads

Do not fill your landing page with banner ads, text ads or any ads whatsoever other than perhaps Adsense, but be careful with that as well. As a Stumbler myself, if I come across a website that looks like Adsense is their primary content provider, I will not stay there and might even consider giving it a “Thumbs Down”.

Inappropriate Categories

Make sure if you “Stumble” your own websites that you choose the appropriate categories to put them under. Remember when people stumble onto sites and rate them, they are given the option to categorize them based on the subject matter. If you incorrectly categorize your website, it will get poor reviews from visitors feeling cheated or misdirected.

You’re A Stumbler, Not A Salesmen

Make sure that your writing is personable and friendly. Do not come across as a salesmen, Stumblers aren’t out looking for things to buy, you need to earn that by first capturing their attention and drawing them in deeper. This is why I suggest writing articles instead of directing them to your front page. You need to GIVE them something, make them feel that they are benefiting by rating your site and returning to it.

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